Consumers

Say no to Plumping.

Imagine taking a chicken and injecting it with added water, sodium and seaweed just to make it bigger, so a chicken producer can turn a bigger profit. And on top of that, calling it "natural" to make it sound healthier than it actually is. It happens way more often than you think. And it's appalling. According to a consumer reports survey, 70% of consumers say "natural" should mean no additives injected to plump up their chicken. At Sanderson Farms, we couldn't agree more. Take a look at these videos and see for yourself that some natural chicken products are anything but 100% Natural.

CBS News, The Early Show: Behind the deceptive practice of plumping chickens and labeling them as natural.

ConsumerReports.org: Plumped Up Poultry Buying a "natural" chicken could mean paying for a bunch of added water and salt.

WLBT-TV Jackson, MS: A plumped chicken has more sodium than a bag of potato chips. Not exactly healthy.